Since then our turnover has grown to two digits

The shop just play at the Asnières-sur-Seine House opened its doors in 2008.

Definition of the concept

"Come play at home is a unique and user-friendly place dedicated to the children of 0 to 10 years and their MOM." This hybrid concept revolves around a boutique offering items related to childhood and a room workshops and activities. Awakening the senses, music, motor exercises, relaxation, introduction to the English, theatre or the pony, but also pre-natal yoga, sophro-relaxation, gym pilates and initiation to massage the dedicated life from the point of sale is punctuated by a quarantine of weekly activities available by subscription and destined for the well-being of mothers or expectant mothers and promoting the development of children. 10 months of regular animations to add courses to the day or the week during the holidays, outings and Group lunches or evening of anniversary.

Camille Huyghues-Despointes, founder of just playing at home.

Reason for the success

"Our concept responds to a demand: today, many children are kept at home, which limits the opportunities of socialization." To meet this need, come play at home offers the child to developmental and structural activities with comrades and a host that it will be every week throughout the year, as in a school. The key to our success lies in the establishment of loving the child guides and the warm atmosphere of the point of sale. Decorated with tart colours and low furniture adapted to smaller, our shop is located in midway between a living room and a room of child. This site promotes discussion and the contact between mothers. The opportunity for the team to build a real relationship of proximity with the families. We offer the sale of toys and decoration of rooms of customizable children elements. This part of the activity met such a success that we've much developed to respond to requests.

"Each its own balance of life" wife of a business leader, Camille Huyghues-Despointes had 32 years and 3 children at an early age, when it creates come play at home. "We tried to discourage me, but I am satisfied that each has its own equilibrium." Before, I worked in a large structure and I was bored. Today, I'm doing something that I please and I am twice as fulfilling. More than time, I think that children have any need of excellent relational quality. Today, my three children see a MOM who returned from the happy job of his day and is still available to take advantage of them! ", she says. Halfway between a living room and a room of child, the shop promotes the exchange between parents and children.

Why develop free

"Based on a relational with families, our concept requires a strong personal involvement, which is also all of its charm." By becoming a franchisee, a contractor is fully involved in the management of its point of sale. The franchise allows us to share the costs and the economies of scale necessary to the profitability of the business network. We have also set up a platform of services facilitating the logistics management of the shop part and releasing time franchisees to focus on the customer relationship. Our royalties amounted to 8 and allow franchisees to benefit from the work of renewal of the activities implemented by the educational Directorate.

How you build your development

"We opened the point of sale of Asnières-sur-Seine in September 2008 and we have tested it for a full year before embarking on the implementation of the franchise network." Since then, our turnover has grown to two digits. End of 2009, we built the tools of the network, to then attend Franchise Expo Paris last March. Our operating manual is finalised. For now, we open between 1 and 3 shops by end 2010. The concept is adapted to the France, we therefore give good nominations for good cities. We are looking for pioneers with the desire to put humans at the heart of their life project and are not afraid to take risks. We maintain very close relationships with our future franchisees, to encourage the lifts of the land to adapt permanently our exercises to the evolution of the needs of children. Even if the franchise is a very standardized contract, we are looking for people who can take the initiative and play a proactive role in the network.