What is the profile of the clients who come to you In the phase of audit, we have from us to the entrepreneurs who start a network. Our mission is to provide key elements so that they adapt to the world of the franchise. Business leaders must integrate that everything revolves around the issue of the Exchange.
Today for a sign, what is the minimum As a first step, should invest in a management system that allows communication between the franchisor and the network. A reporting tool is needed as evidence. It provides essential to the more detailed information.
What are the specifics related to the model of the franchise The web tool must be put at the service of franchisees, to share information but also facilitate access to online training. We recommend networks outsource their computer centre. Franchisors have the head in the handlebars and do not have the time to immerse yourself in the latest techniques or innovations offered by the computer. It is better to assign these tasks to someone outside so that it handles it with professionalism. A consultant will provide guidance and to share its experience with other customers.
What are the advantages of the Intranet This tool allows to pass quickly, the information to its employees as well as to all the units. Can make available to the documentation, a who's who, newsletters, etc. There are also messages on the Organization of labour, hygiene practices and commercial techniques. Some are beginning to establish solutions of e-learning (online training). Well used, it is a good tool, both on the practical aspect financial. The head of network invests in one module and make it available to all. Each franchisee or partner can benefit at any time.
What is the difference with the extranet The concept remains the same. Only, with extranet user out of the direct structure, including customers and suppliers, while remaining in the area of the private sector.
How to understand social networks Difficult to escape the effect of mode! These community foundations to generate "buzz", to attract attention, to be known on its trading area. Some policy makers are not very available for these "young technology", yet compelling. Attention, however, does not build on this aspect. This is not the miracle solution. We do not yet enough recoil to consider their impact on the duration. Should not be mistaken, the franchisee must remain the most important actor. It is in direct relationship with the customer, merchant contact is essential.
How can franchisors and franchisees use professional software Uses are multiple, the encashment billing through the interacting But many franchisors and franchisees do not draw the full extent. They tend to be used as a simple calculation tools. However, their exploitation offers many opportunities. For example, can list the customers with their purchases and consider their applications.
What are the main innovations of the next few years Today, new commercial techniques developed with the SMS. In some time, data software, combined with a geolocation system, the technology will enable a custom prompt. Clear: a regular passes in front of the store. He is spotted by Wifi or bluetooth and receives an SMS with exclusive promotions tailored products. In a near future laptops will turn into a means of payments. For the rest, the Web remains at the heart of everything.

